Your Strategic Partner

When we see something that touches us... something that just "feels right"-- why are we so captivated? Why are we compelled to act in certain ways, based on the words we read and the visuals we see? The answer lies in our most basic imprinting-- archetypes that are in line with our experiences... and a story that connects to our own personal narrative.

At the Captivate Group, we believe in working in tandem those basic imprints... not against. We believe in learning about our clients' stories-- and then, helping them shape their sponsorship activation and marketing efforts to better reach their target audience. We believe in generating new ideas, where others fall short. And we believe in the end result of maximizing ROI in the simplest, most cost-effective way possible.

Do you represent a:

  • Team who needs assistance with a sponsor in renewal season, with need to provide more value-added programs and develop new ways the sponsor can be integrated into the team's properties and activities

  • Team that needs new revenue streams by creating new opportunities for sponsorship?

  • Team who needs to better reach its target audience by developing a market-driven season theme or campaign?

  • Sponsor that has exercised everything that the team promised in the contract, but wants to find new ways to maximize the branding opportunities that the sponsorship provides?

  • Sponsor who needs to better connect the company's core messaging with the ways the sponsorship is being activated?

  • A sports marketing agency that is in need of talented, experienced manpower to help develop pitches, presentations and programs for current or potential clients?

If so, call us. We're the sports marketing and sponsorship experts. With more than 30 years of combined experience, we can help.

If you are a sponsor, the Captivate Group can help by uncovering branding opportunities and maximizing ROI.

If you are a team or an event, the Captivate Group can help by revealing activation opportunities and developing market-driven campaigns.

    CAPTIVATE! the book

Learn how to grab fans and increase sponsorship retention with the use of storytelling and brand archetyping. This new informative book is full of the tools you will need to help cut through the clutter of your competitors and at the same time help create evangelical fans that will promote your brand, buy your product and sit in your seats.

 

AVAILABLE NOW ON AMAZON.COM





Resources and White Papers


Here you can find a growing list of free papers available for download without any commitment or investment. Why do we give away our thinking in this manner?

At The Captivate Group, we firmly believe that our prospective clients deserve insight into the way we think, while we preserve our own commitment to not applying it to your organization until we are engaged.

So here's how we think on a few topics--we'd look forward to applying this to your unique situation specifically. Feel free to contact us with any questions.

Click to download:

 

Marketing Sports to Generation Y

Don't Quit that Sponsorship! (Part 1)